Jingle Hell
The diabolical geniuses behind Subway's "five-dollar foot-long" song.
By Seth Stevenson
Posted Monday, April 21, 2008, at 7:21 AM ET
The Spot: Various people and creatures (a police officer, a flight attendant, a Godzilla-type monster) hold up five fingers and then, using their outstretched palms, indicate a distance of roughly one foot. Meanwhile, a song plays. The lyrics, repeated again and again: "Five. Five dollar. Five dollar foot-long."
For a limited time, Subway is offering a special deal: foot-long subs for $5. Foot-longs were once Subway's "stock in trade," according to Chief Marketing Officer Tony Pace, but in recent years the smaller 6-inch subs have overtaken them in popularity. (The 6-inchers are often sold as part of a package deal—including a drink and a snack—designed to compete with other fast food outlets' value meals.) "We wanted to get back to our heritage," says Pace, "as a place where you can get a foot-long sub."
(CONT)
http://www.slate.com/id/2189472/?GT1=38001
1) A palavra "their" em: "...using their outstretched palms..." refere-se a:
a) Godzilla
b) people
c) five fingers
d) people and creatures
e) flight attendant
2) A palavra "extended" poderia ser colocada no texto substituindo, sem alteraçao de sentido
a) roughly
b) overtaken
c) outstretched
d) meanwhile
e) outlets
3) O texto:
a) Descreve um comercial de um novo produto da Subway.
b) Anuncia a estréia de um novo filme.
c) Informa sobre os perigos da "fast food" para a saúde.
d) Critica a diminuição no tamanho do sanduíche.
e) Critica o aumento no preço do sanduíche.
4) De acordo com o texto, "people and creatures hold up five fingers" para:
a) informar o preço do produto.
b) informar o tamanho do produto.
c) convencer as pessoas a pararem de consumir "fast food".
d) demonstrar as 5 vantagens da promoção.
e) informar preço e tamanho do produto.
respostas:
1- d
2 - deixa de preguiça e usa o dicionário do blog. Digita no dicionário a palavra da alternativa que vc acha q está certa e confere! TE LIGA!!
3 - a
4- BONÍSSIMA pergunta!
se você assistiu o video, nao é preciso nem pensar muito para responder letra 'e'.
mas se você ler o seguinte trecho:
"...indicate a distance of roughly one foot. Meanwhile, a song plays. The lyrics, repeated again and again: "Five. Five dollar. Five dollar foot-long...."
verá que as palavras em negrito ajudam a chegar na letra 'e'!!
that's all folks!!
cheers!!!
Teacher Pyta
