Call us sentimental, but you can't beat a good old family reunion to give you a warm glow all over. Especially if you know it's the first of many. That's why we took a chair back to a forest, to see the next generation of trees growing up healthy and strong in its place. A sort of trip back to its roots.
We've been working hard to make sure all wood comes from well managed forests, both temperate and tropical, where timber harvesting is carefully regulated, to allow for regrowth.
Working in conjunction with timber traders, foresters, certification organizations, indigenous peoples' groups and environmental institutions, we helped to set up the Forest Stewardship Council (FSC).
The primary aim of this organization is to promote sustainable forest management, awarding certificates to the ones that make the grade. All wood from these forests is stamped with the FSC trademark, so you can buy it with a clear conscience.
In many countries, major retailers are becoming part of WWF sponsored Buyers Groups, committed to buying timber and wood products only from well managed forests. Companies in Germany, Austria, Australia, Belgium, Canada, Switzerland, the UK and the USA are already on board.
In the UK alone, the Buyers Group includes at least 70 companies. These companies account for almost one third of all wood products traded annually in the UK, with a value of several billion US dollars.
This work, combined with our other major campaigns to address climate change and promote sustainable fishing practices, should help us go a long way towards restoring the balance of nature.
Your own company could easily get involved too. Next time you replace your furniture, or stationery, insist on it having the FSC trademark. If you're not responsible for the buying, it's worth telling the person who is.
The more demand there is for wood approved by the FSC, the easier it will be to convince more forest owners to work with us to save the world's forests.
Please contact us with your ideas, your involvement or even money. After all, we've got millions of babies to look after now.
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Choose the right answer
1. The text belongs to the following type
a) advertisement
b) letter
c) newspaper
d) interview
e) manual
2. The text is about
a) The world demand for food
b) The regulations of the wood trade
c) The investmants in the wood market
d) The sustainable exploitation in the wood market
e) Sponsoring the preservation of the rain forest
3. The text aims at
a) criticizing
b) analizing
c) persuading
d) informing
e) instructing
4.The pronoun “that” (IN BOLD) refers to
a) the ones
b) certificates
c) the grade
d) management
e) aim
5. Choose the right alternative according to the text
a) Seventy companies or even more are members of the Buyers Group.
b) About seventeen companies are members of the buyers club.
c ) Seventeen companies or even more are members of the Buyers Group.
d) Less than seventy companies are members of the Buyers Group.
e) not more than seventy companies are members of the Buyers Group.
6. “If you are not responsible for the buying, it’s worth telling the person who is”. The word “if” in the sentence above conveys an idea of...
a) contrast
b) conclusion
c) time
d) cause
Have a nice week!
Answers next week!
CHEERS,
Teacher Pyta
