(QUICKIE 17) Subway: Five Dollar Footlong Monster

Jingle Hell

The diabolical geniuses behind Subway's "five-dollar foot-long" song.
By Seth Stevenson
Posted Monday, April 21, 2008, at 7:21 AM ET

The Spot: Various people and creatures (a police officer, a flight attendant, a Godzilla-type monster) hold up five fingers and then, using their outstretched palms, indicate a distance of roughly one foot. Meanwhile, a song plays. The lyrics, repeated again and again: "Five. Five dollar. Five dollar foot-long."

For a limited time, Subway is offering a special deal: foot-long subs for $5. Foot-longs were once Subway's "stock in trade," according to Chief Marketing Officer Tony Pace, but in recent years the smaller 6-inch subs have overtaken them in popularity. (The 6-inchers are often sold as part of a package deal—including a drink and a snack—designed to compete with other fast food outlets' value meals.) "We wanted to get back to our heritage," says Pace, "as a place where you can get a foot-long sub."

(CONT)

http://www.slate.com/id/2189472/?GT1=38001

1) A palavra "their" em: "...using their outstretched palms..." refere-se a:

a) Godzilla

b) people

c) five fingers

d) people and creatures

e) flight attendant

2) A palavra "extended" poderia ser colocada no texto substituindo, sem alteraçao de sentido

a) roughly

b) overtaken

c) outstretched

d) meanwhile

e) outlets

3) O texto:

a) Descreve um comercial de um novo produto da Subway.

b) Anuncia a estréia de um novo filme.

c) Informa sobre os perigos da "fast food" para a saúde.

d) Critica a diminuição no tamanho do sanduíche.

e) Critica o aumento no preço do sanduíche.

4) De acordo com o texto, "people and creatures hold up five fingers" para:

a) informar o preço do produto.

b) informar o tamanho do produto.

c) convencer as pessoas a pararem de consumir "fast food".

d) demonstrar as 5 vantagens da promoção.

e) informar preço e tamanho do produto.

respostas:

1- d

2 - deixa de preguiça e usa o dicionário do blog. Digita no dicionário a palavra da alternativa que vc acha q está certa e confere! TE LIGA!!

3 - a

4- BONÍSSIMA pergunta!
se você assistiu o video, nao é preciso nem pensar muito para responder letra 'e'.
mas se você ler o seguinte trecho:

"...indicate a distance of roughly one foot. Meanwhile, a song plays. The lyrics, repeated again and again: "Five. Five dollar. Five dollar foot-long...."

verá que as palavras em negrito ajudam a chegar na letra 'e'!!

that's all folks!!

cheers!!!

Teacher Pyta

QUICKIE 16

Hello folks!!!
Let's practice, shall we?!


(TTN) Latin American Banks

In May this year, three commercial banks in Argentina were sold to European rivals for a total of $ 1,6 billion. This is just one example of a revolution that is taking place in the financial services industry throughout Latin America. Foreign banks now control around 15% of total loans and 16% of total deposits in the six largest Latin American economies.



Brazil and Argentina in particular are attracting the attention of foreign banks, but for different reasons. In the bad old days of hyperinflation, Argentines reacted by buying dollars and keeping them in secret places at home. As a result, the banking system did not develop much. ln Brazil, on the other hand, people learned to live with inflation by indexing prices. The Brazilian banks needed sophisticated technology to collect and invest money instantaneously.



Today, a foreign company that buys a bank in Argentina can encourage new sectors of the population to open bank accounts. In Brazil, foreign investors can develop the financial services market for products such as credit cards, mortgages and consumer loans.

1) According to paragraph 1 of the text, in Latin America there is a revolution in:
a) population growth.
b) the banking sector.
c) inflation control.
d) the size of economies.
e) fiscal reform.


2) According to paragraph 2, when inflation was high, people in Brazil and Argentina:

a) reacted in different ways.
b) changed all their savings into dollars.
c) tried to live with sophisticated technology.
d) attracted the interest of foreign banks.
e) stayed at home as much as possible.



3)According to the text, banks in Argentina are

a) more profitable than banks in Brazil.
b) cheaper to buy than banks in Brazil.
c) less developed than banks in Brazil.
d) more complex than banks in Brazil.
e) safer places to keep money than banks in Brazil.












1. b
2. a
3. c